Origami Risk sits down with internationally best-selling author, Jonah Berger to discuss themes from his latest book, The Catalyst: How To Change Anyone’s Mind, and examine how Risk Managers can use certain techniques to remove barriers, gain momentum, and create positive change within their organizations.
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of “Contagious”, “Invisible Influence”, and “The Catalyst”.
Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top‐tier academic journals, teaches Wharton’s highest-rated online course, and popular outlets like The New York Times and Harvard Business Review often cover his work. He’s keynoted hundreds of events and often consults for organizations like Google, Apple, Nike, and the Gates Foundation.